Audis pricing strategies in UK Essay Example | Topics and Well Written Essays - 500 words

Audis pricing st appraisegies in UK - Essay ExampleIn entrap to understanding of how strategies have been utilise by Audi, the section below provides a discussion of each of them.Audi has applied the terms discount strategy by offering their vehicles at equipment casualtys lower than the list prices (Nieuwenhuis, 2003, p. 189). The guild to a fault offers quantity discounts for suppliers purchasing vehicles in large quantities. For instance, S6 model may be retailing at a price of 53,995 but customers buying in large quantities are offered a lower price of roughly 53,000. This strategies aims at encouraging customers to buy in large volumes because there is the benefit of getting reduced prices for each unit. Some clock times a customer may make a credit purchase which takes some time to settle. Audi offers discounts for customers compensationing within a specified time period so as to encourage them to pay without much delay.Audi offers a variety of models that have unique fe atures. Therefore, the accompany charges different prices for each of the models in sound out to reflect the benefits that customers can derive from each of them (Nieuwenhuis, 2003, p. 178). For instance, the S6 model will be offered at a price of 53,995 while Q5 is offered at a lower price of 31,880. This means that at a higher price of 53,995, a customer will enjoy the use of a V8 engine that has deactivation technology.Going rate pricing strategy is applied when a company introduces prices similar to its direct competitors. Examples of Audi direct competitors include BMW, Aston Martin, and Chevrolet. The company has priced some of its model within the same range of what the direct competitors are offering. For instance, the Audi R8 is going for 91,975 while the Aston Martin retails at 90,995.Audi has a significant competitive advantage in the UK market in form of highly technology. The company is planning on introducing new S models that will have a unique feature of a V8 that